Three ways to reach a person, and none of them is a form.

Not necessarily, and this site will not tell you to. There are at least three situations in which the cheaper pair is the better buy: when you would only wear them occasionally, so the dearer pair never reaches its break-even point; when a pair is likely to be lost, shrunk or retired on looks before it wears out, which is how most socks actually end; and when conditions are severe enough that no sock lasts long, at which point the purchase price is what is left. All three are worked out for your own figures and shown next to the charts, on every plan, never behind a watermark.

No, and it does not look. This service holds no price data whatsoever. It does not query any catalogue, it stores no market prices, it makes no judgement about whether a price is fair, and it offers neither price comparison nor any route to buy anything. Every price it works with is one you typed in yourself, and it does exactly one thing with it: divide.

No. Content you upload is not used to train, fine-tune or evaluate any model, ours or anyone else's. Photographs are processed to read fibre composition, reinforcement, toe seam and knit density, then deleted from our systems within 30 days, or immediately when you delete the comparison. Prices you enter are stored against your own comparisons only and are never aggregated, published or sold.

Every figure is a range, and the ranges are wide because the honest ones are. The number of wears comes from a published table of coefficients applied to four properties read from your photographs; it is an estimate, not a promise. How you launder them — tumble drying most of all — how hard you wear them, the state of your shoes and whether a pair goes missing first all change the result materially, and none of them is visible in a photograph. Those are listed explicitly with every comparison.

Yes. You have 14 days from the day the contract is made to cancel for any reason, under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013. If you ask us to start the service straight away within that period and it is then fully performed, the cancellation right for that period ends — we ask you to confirm that separately at checkout and repeat it in your confirmation email. Cancelling a renewal takes one step from your account, with no retention flow and no need to contact anyone. A statutory cancellation form is provided.

It expires at the end of the billing period. Allowances do not carry over, and there are no credit packs, top-ups or stored balances of any kind — the allowance is a right to use the service, not money. It has no cash value, cannot be redeemed for cash and cannot be transferred. If you need more in a given month, the only route is to move to a higher plan; if you need less, move down.

Subscriptions renew automatically at the end of each period until you cancel. Before you are charged we send a reminder about the renewal on its own, as a separate email that carries nothing else — it is never bundled into a marketing message. You also get a 14-day cooling-off window at the start, and a fresh 14-day window after each renewal. Those last two go beyond what the law currently requires; they are an early implementation of the Digital Markets, Competition and Consumers Act 2024 subscription rules.

Yes. You must be at least 18 to hold an account and to enter into a subscription. The service is not directed at children and we do not knowingly create accounts for anyone under 18. If you believe an account has been created by a minor, write to us and we will close it and delete the data.

Never. Anything outside the closed vocabulary of a textile composition or care label — fibres, percentages, care instructions, sizes, countries of manufacture — is redacted before it can be displayed, shared or drawn into an image. This service evaluates no brand, names none and ranks none.

The estimate still runs, and the range widens instead of narrowing. A missing toe photograph widens the range in both directions rather than assuming the better construction, and an unreadable composition falls back to a range as wide as the whole category. The comparison will say which information was missing.